Martech Zone Interviews

Episode 118: Traditional and Digital Video Advertising with Industry Leader Melinda McLaughlin

June 27th, 2018

In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and communications as well as driving market research, product development strategy and sales enablement.

Fun Fact: Extreme Reach handled ad delivery for over 70% of this year’s super bowl ads while ensuring that performers in the commercials got paid!

With a 25-plus year history in the advertising industry, Melinda has benefited from a career spanning across the entirety of its digital evolution. She spent 15 years on the ad agency side, then worked in house at A+E Networks for a decade. Most recently she was the CMO of Tremor Video, a video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing, as TV and video advertising converge in today’s content everywhere world.

On this episode, we discuss video ad workflows, video ad performance, and video ad technologies.

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