October 18th, 2019 | 27 mins 8 secs
b2b marketing, customer view, data lake, database, dell, dell technologies, douglas karr, karr, marc stein, marketing, martech, martech zone, single customer view, technology
In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.
October 2nd, 2019 | 23 mins 39 secs
advertising attribution, attribution, attribution platform, call attribution, callrail, douglas karr, jason rozenblat, karr, marketing, marketing attribution, martech, martech zone, technology
In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts.
August 9th, 2019 | 21 mins 59 secs
ai, audelia boker, chief marketing officer, cmo, customer experience, cx, digital customer experience, douglas karr, glassbox, israel, karr, machine learning, marketing, martech, martech zone, microsoft azure, technology, web session recording
In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.
Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing
April 4th, 2019 | 24 mins 53 secs
customer experience, douglas karr, download, jaime bettencourt, karr, marketing, martech, martech zone, mood media, retail marketing, sensory marketing, study, technology
In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.
April 2nd, 2019 | 25 mins
author, content experience, content marketing, douglas karr, karr, marketing, marketing author, marketing book, martech, martech zone, randy frisch, technology, uberflip
In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.
March 31st, 2019 | 33 mins 15 secs
douglas karr, indianapolis, indy, indytech, innovatemap, karr, marketing, martech, martech zone, mike reynolds, product marketing, product roadmap, technology
In this Martech Zone Interview, we speak to Mike Reynolds. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing.
February 28th, 2019 | 38 mins 26 secs
ces, ces 2019, douglas karr, john koetsier, karr, marketing, martech, martech zone, mobile, mobile marketing, technology
In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy.
February 21st, 2019 | 28 mins 20 secs
ab testing, conversion rate, conversion rate optimization, cro, douglas karr, ecommerce, ecommerce conversions, jon macdonald, karr, marketing, martech, martech zone, technology, the good
In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.
January 27th, 2019 | 17 mins 6 secs
analytics, desktop, douglas karr, fernando angulo, google analytics, karr, marketing, martech, martech zone, mobile, research, semrush, technology, traffic analysis
In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.
Episode 139: Andrea Vahl: Facebook Advertising Secrets - the Book, Course, and Tips to Improve Your Campaigns Today!
January 21st, 2019 | 24 mins 6 secs
andrea vahl, author, douglas karr, facebook ads made simple, facebook advertising, karr, marketing, martech, martech zone, social media advertising, technology, vahl
In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker and educator on Facebook Advertising and Social Media Marketing anywhere! Andrea has developed a number of courses to educate social media professionals, and has just published her latest book - Facebook Ads Made Simple.