Melinda McLaughlin, Chief Marketing Officer at Extreme Reach, is responsible for spearheading all aspects of the company’s global marketing and communications as well as driving market research, product development strategy and sales enablement.
With a 25-plus year history in the advertising industry, Melinda has benefited from a career spanning across the entirety of its digital evolution. She spent 15 years on the ad agency side, then worked in house at A+E Networks for a decade. Most recently she was the CMO of Tremor Video, a video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing, as TV and video advertising converge in today’s content everywhere world.
She was recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year.
June 27th, 2018 | 41 mins 5 secs
adtech, advertising, douglas karr, extreme reach, karr, marketing, martech, martech zone, melinda mclaughlin, technology, video ad performance, video ad technology, video ad workflows, video advertising
In this MarTech Interview we speak to Melinda McLaughlin, a leader in the video advertising space. Melinda has been on every side of the relationship - advertiser, agency, and now video ad technology, and provides deep insight into the industry.