Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies. If your company is interested, advertising slots are available.
Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting
March 12th, 2018 | 52 mins 49 secs
el toro, geographic targeting, geotargeting, ip address, ip marketing, ip targeting
An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.
Episode 112: CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics
February 25th, 2018 | 21 mins 50 secs
brent oakley, in-store audio, messaging, music, personalized radio, radio, vibenomics
Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.
Episode 111: An Interview with Tom Webster on the Power of Voice
February 9th, 2018 | 44 mins 39 secs
amazon alexa, amazon echo, apple's siri, edison research, ok google, podcasting, tom webster, voice
Edison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth and future of voice marketing.
Episode 110: What Are Marketers Missing with Snapchat?
January 25th, 2018 | 31 mins 43 secs
marketing, snap, snap lenses, snapchat, snapchat marketing, social media, social media marketing
Marketers are avoiding Snapchat, and it may be to their own detriment. Learn why with this podcast with Miri Qylafi, Head of Partnerships from Fanbytes.
Episode 109: Start 2018 with this Podcast on the Power of Focus with Erik Qualman
January 11th, 2018 | 32 mins 53 secs
We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way.
Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence
December 20th, 2017 | 29 mins 58 secs
act-on, act-on software, ai, artificial intelligence, automation, marketing, marketing automation
As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization.
Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution
December 11th, 2017 | 18 mins 40 secs
choice, loop & tie, loop and tie, personalization, sara rodell
Loop & Tie is a gifting platform for businesses where businesses provide a budget and the system filters to a selection of gifts their client can choose from. It's exploded in growth and popularity - led by the demands of consumers that are seeking choice and personalization.
Episode 106: Killing Marketing: Why You Need to Think Differently about Your Marketing
December 3rd, 2017 | 54 mins 29 secs
book, joe pulizzi, killing marketing, marketing book, profit, pulizzi, robert rose, rose
Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center.
Episode 105: Why Businesses Should Consider a Best-of-Breed Marketing Stack
November 27th, 2017 | 16 mins 4 secs
active campaign, activecampaign, all-in-one marketing, best of breed, best-of-breed marketing, hubspot
What is a marketing stack? Is the traditional marketing stack dead? Why should businesses look to a best-of-breed marketing stack rather than a traditional stack?
Episode 104: Michael Reynolds Introduces Zephyr CMS
October 28th, 2017 | 37 mins 32 secs
cms, content management, content management systems, michael reynolds, zephyr cms
Zephyr is an innovative content management solution for agencies and power users to build powerful websites for your clients, with speed and style. It's highly performant, PCI compliant, and HIPAA compliant.
Episode 103: Podcasting: Everything You Wanted to Know About Microphones
October 17th, 2017 | 31 mins 36 secs
microphone, mv88, shure, soren pedersen
We're ecstatic to have Soren Pedersen, a product manager in the wired division of Shure, on the show today. The microphone is the critical technology in any podcast, and we're going to discuss everything about them!
Episode 102: Do You Have A Customer-First Commerce Platform
September 20th, 2017 | 23 mins 42 secs
b2b, b2b commerce, cloudcraze, ray grady, salesforce
Asking 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”
Episode 101: Aprimo: Marketing Operations Technology and Digital Asset Management
September 6th, 2017 | 40 mins 45 secs
adam, aprimo, aprimo product, chief product officer, dam, kevin souers, marketing budgeting, marketing operations, marketing technology
We discuss Aprimo's growth and recognition in the industry with Kevin Souers, Chief Product Officer. Kevin leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.
Episode 100: Jack McCush, Principal Data Scientist for Think Big Analytics, A Teradata Company
August 25th, 2017 | 34 mins 37 secs
ai, analytics, artificial intelligence, bid data, customer segmentation, data science, data scientist, image classification, jack mccush, named entity recognition, nlp, recommender systems, search, tera data, text classification, think big analytics, uplift modeling
Customer Analytics, Machine Learning, Artificial Intelligence, and Attribution
Episode 99: Asheesh Jain of Relevance: Content Marketing and Promotion Strategies
August 17th, 2017 | 26 mins 12 secs
An Interview with Asheesh Jain and Chad Politt