Martech Zone Interviews

Interviews with Sales and Marketing Leaders, Authors, Speakers, and Marketing Technology SaaS Companies

About the show

Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.


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    Janet Mesh: Perfecting Agile Marketing and the Quick Pivot

    September 10th, 2020  |  29 mins 29 secs
    advertising, agile marketing, aimtal, content marketing, douglas karr, janet mesh, karr, marketing, marketing sprints, marketing stand-ups, martech, martech zone, search marketing, social media advertising, social media marketing, technology

    In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients.

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    Ravi Chalaka: Moving Sales and Marketing to Virtual Conferences and Meetings

    August 18th, 2020  |  28 mins 42 secs
    douglas karr, jifflenow, karr, marketing, martech, martech zone, meeting automation, meeting automation platform, ravi chalaka, sales automation, technology, virtual conferences, virtual meetings, virtual sales

    In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform.

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    Katie Mares: How Brands Can Listen and Respond To Their Most Influential Consumer... Women

    July 14th, 2020  |  31 mins 54 secs
    author, brand, brand experience, douglas karr, earning her business, female, female consumer, female personas, karr, katie mares, marketing, martech, martech zone, personas, technology

    In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer.

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    Torchlite: The Marketplace for Small Business Salesforce Essentials "Flexperts"

    July 8th, 2020  |  27 mins 44 secs
    crm, douglas karr, flexperts, karr, marketing, martech, martech zone, salesforce, salesforce essentials, susan marshall, technology, torchlite

    In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support.

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    Brand Storytelling: Putting Your Customers At The Heart of Your Brand Story with Miri Rodriguez

    June 11th, 2020  |  20 mins 52 secs
    brand, brand storytelling, douglas karr, karr, marketing, martech, martech zone, microsoft, miri rodriguez, storylords, storytelling, technology

    In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels.

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    Walker Sands: How Companies Must Adjust Their Messaging In The Midst Of The COVID-19 Pandemic

    May 22nd, 2020  |  27 mins 44 secs
    b2b, brand, courtney beasley, covid-19, douglas karr, economic crisis, insights, karr, lockdown, marketing, marketing insights, martech, martech zone, messaging, pandemic, playbook, public relations, statistics, technology, walker sands

    In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies must adjust their messaging in the midst of the COVID-19 pandemic.

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    Purposely: Finding Purpose and Value Beyond Your Marketing Role In A Questionable Economy

    April 7th, 2020  |  1 hr 5 mins
    culture, douglas karr, employee culture, jobs, john qualls, karr, marine, marine corps, marketing, martech, martech zone, purpose, purposely, recruitment, role, skills, talent, technology, value, veteran

    In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John's most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction.

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    Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer

    October 18th, 2019  |  27 mins 8 secs
    b2b marketing, customer view, data lake, database, dell, dell technologies, douglas karr, karr, marc stein, marketing, martech, martech zone, single customer view, technology

    In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.

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    Jason Rozenblat of CallRail: Implementing a Marketing and Advertising Attribution Strategy

    October 2nd, 2019  |  23 mins 39 secs
    advertising attribution, attribution, attribution platform, call attribution, callrail, douglas karr, jason rozenblat, karr, marketing, marketing attribution, martech, martech zone, technology

    In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts.

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    Audelia Boker, CMO of Glassbox: The Impact of Customer Experience on Enterprise

    August 9th, 2019  |  21 mins 59 secs
    ai, audelia boker, chief marketing officer, cmo, customer experience, cx, digital customer experience, douglas karr, glassbox, israel, karr, machine learning, marketing, martech, martech zone, microsoft azure, technology, web session recording

    In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.

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    Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing

    April 4th, 2019  |  24 mins 53 secs
    customer experience, douglas karr, download, jaime bettencourt, karr, marketing, martech, martech zone, mood media, retail marketing, sensory marketing, study, technology

    In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.

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    Randy Frisch Returns With His New Book: F#ck Content Marketing

    April 2nd, 2019  |  25 mins
    author, content experience, content marketing, douglas karr, karr, marketing, marketing author, marketing book, martech, martech zone, randy frisch, technology, uberflip

    In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.

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    Mike Reynolds of Innovatemap: Your External Digital Product Team

    March 31st, 2019  |  33 mins 15 secs
    douglas karr, indianapolis, indy, indytech, innovatemap, karr, marketing, martech, martech zone, mike reynolds, product marketing, product roadmap, technology

    In this Martech Zone Interview, we speak to Mike Reynolds. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing.

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    Episode 142: The Past, Present, and Future of Mobile with John Koetsier

    February 28th, 2019  |  38 mins 26 secs
    ces, ces 2019, douglas karr, john koetsier, karr, marketing, martech, martech zone, mobile, mobile marketing, technology

    In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy.

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    Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good

    February 21st, 2019  |  28 mins 20 secs
    ab testing, conversion rate, conversion rate optimization, cro, douglas karr, ecommerce, ecommerce conversions, jon macdonald, karr, marketing, martech, martech zone, technology, the good

    In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.

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    Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior

    January 27th, 2019  |  17 mins 6 secs
    analytics, desktop, douglas karr, fernando angulo, google analytics, karr, marketing, martech, martech zone, mobile, research, semrush, technology, traffic analysis

    In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.