September 10th, 2020 | 29 mins 29 secs
advertising, agile marketing, aimtal, content marketing, douglas karr, janet mesh, karr, marketing, marketing sprints, marketing stand-ups, martech, martech zone, search marketing, social media advertising, social media marketing, technology
In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients.
August 18th, 2020 | 28 mins 42 secs
douglas karr, jifflenow, karr, marketing, martech, martech zone, meeting automation, meeting automation platform, ravi chalaka, sales automation, technology, virtual conferences, virtual meetings, virtual sales
In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform.
July 14th, 2020 | 31 mins 54 secs
author, brand, brand experience, douglas karr, earning her business, female, female consumer, female personas, karr, katie mares, marketing, martech, martech zone, personas, technology
In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer.
July 8th, 2020 | 27 mins 44 secs
crm, douglas karr, flexperts, karr, marketing, martech, martech zone, salesforce, salesforce essentials, susan marshall, technology, torchlite
In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support.
June 11th, 2020 | 20 mins 52 secs
brand, brand storytelling, douglas karr, karr, marketing, martech, martech zone, microsoft, miri rodriguez, storylords, storytelling, technology
In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels.
May 22nd, 2020 | 27 mins 44 secs
b2b, brand, courtney beasley, covid-19, douglas karr, economic crisis, insights, karr, lockdown, marketing, marketing insights, martech, martech zone, messaging, pandemic, playbook, public relations, statistics, technology, walker sands
In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies must adjust their messaging in the midst of the COVID-19 pandemic.
April 7th, 2020 | 1 hr 5 mins
culture, douglas karr, employee culture, jobs, john qualls, karr, marine, marine corps, marketing, martech, martech zone, purpose, purposely, recruitment, role, skills, talent, technology, value, veteran
In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John's most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction.
October 18th, 2019 | 27 mins 8 secs
b2b marketing, customer view, data lake, database, dell, dell technologies, douglas karr, karr, marc stein, marketing, martech, martech zone, single customer view, technology
In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.
October 2nd, 2019 | 23 mins 39 secs
advertising attribution, attribution, attribution platform, call attribution, callrail, douglas karr, jason rozenblat, karr, marketing, marketing attribution, martech, martech zone, technology
In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts.
August 9th, 2019 | 21 mins 59 secs
ai, audelia boker, chief marketing officer, cmo, customer experience, cx, digital customer experience, douglas karr, glassbox, israel, karr, machine learning, marketing, martech, martech zone, microsoft azure, technology, web session recording
In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.
Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing
April 4th, 2019 | 24 mins 53 secs
customer experience, douglas karr, download, jaime bettencourt, karr, marketing, martech, martech zone, mood media, retail marketing, sensory marketing, study, technology
In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.
April 2nd, 2019 | 25 mins
author, content experience, content marketing, douglas karr, karr, marketing, marketing author, marketing book, martech, martech zone, randy frisch, technology, uberflip
In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.
March 31st, 2019 | 33 mins 15 secs
douglas karr, indianapolis, indy, indytech, innovatemap, karr, marketing, martech, martech zone, mike reynolds, product marketing, product roadmap, technology
In this Martech Zone Interview, we speak to Mike Reynolds. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing.
February 28th, 2019 | 38 mins 26 secs
ces, ces 2019, douglas karr, john koetsier, karr, marketing, martech, martech zone, mobile, mobile marketing, technology
In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy.
February 21st, 2019 | 28 mins 20 secs
ab testing, conversion rate, conversion rate optimization, cro, douglas karr, ecommerce, ecommerce conversions, jon macdonald, karr, marketing, martech, martech zone, technology, the good
In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.
January 27th, 2019 | 17 mins 6 secs
analytics, desktop, douglas karr, fernando angulo, google analytics, karr, marketing, martech, martech zone, mobile, research, semrush, technology, traffic analysis
In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.