Martech Zone Interviews

Interviews with Sales and Marketing Leaders, Authors, Speakers, and Marketing Technology SaaS Companies

About the show

Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.

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  • Episode 136: Steve Woodruff on Why Clarity Wins: Getting Heard and Getting Referred

    December 8th, 2018  |  27 mins 34 secs
    book, book review, clarity fuel, clarity wins, douglas karr, karr, marketing, martech, martech zone, referrals, sales, steve woodruff, technology

    In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book.

  • Episode 135: Claire Vo: The Return on Digital Experience Optimization

    December 3rd, 2018  |  14 mins 50 secs
    ab testing, claire vo, digital experience optimization, douglas karr, experimentation, karr, marketing, martech, martech zone, multivariate testing, optimizely, technology, testing

    In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!

  • Episode 134: Randy Frisch: Why Content Experiences Are Critical for Customer Journeys

    November 23rd, 2018  |  40 mins 59 secs
    ce, conex, content experience, douglas karr, frisch, karr, marketing, martech, martech zone, randy frisch, technology, uberflip

    In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience.

  • Episode 133: Chuck Fields from Online Coffee Break Shares How He Grew His New Podcast to 10,000 Listeners a Month

    November 12th, 2018  |  14 mins 19 secs
    chuck fields, douglas karr, grow podcast, grow your podcast, karr, marketing, martech, martech zone, podcast, podcasting, technology, your online coffee break

    In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast to ten thousand listeners a month in this episode of MarTech Interviews.

  • Episode 132: Kara Dake: Mobile Marketing That Builds Customer Lifetime Value

    October 19th, 2018  |  38 mins 35 secs
    ai, artificial intelligence, clevertap, douglas karr, kara dake, karr, marketing, martech, martech zone, mobile app, mobile marketing, retention, technology

    In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm.

  • Episode 131: Chad Lakin: How to Scale and Improve Your Corporate Video Strategy with Shootsta

    October 16th, 2018  |  30 mins 30 secs
    chad lakin, douglas karr, karr, marketing, martech, martech zone, shootsta, technology, video, video partner, video production

    In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. Shootsta is the only always-on video production company in the world, with staff in our London, Sydney, San Diego, Singapore, and Hong Kong offices providing 24-hour coverage and consistency.

  • Episode 130: Jay Baer: Compelling Word of Mouth with Talk Triggers

    September 30th, 2018  |  35 mins 14 secs
    alpacas, doubletree, douglas karr, jay baer, karr, marketing, martech, martech zone, talk triggers, technology, word of mouth

    In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame.

  • Episode 129: Susan Marshall, CEO and Founder of Torchlite: The Marketplace of Certified, On-Demand Digital Marketing Experts

    September 27th, 2018  |  34 mins 49 secs
    digital marketing, digital marketing experts, douglas karr, indianapolis, karr, marketing, marketplace, martech, martech zone, startup, susan marshall, technology, torchlite

    In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce.

  • Episode 128: From ConceptONE: Real Connections in a Digital World with Phil Gerbyshak

    September 24th, 2018  |  26 mins 13 secs
    digital sales, douglas karr, karr, marketing, martech, martech zone, navy veteran, phil gerb, phil gerbyshak, sales, sales blueprint, selling, selling online, social selling, technology, veteran

    In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses.

  • Episode 127: Jennifer LeBlanc: How to Launch Your Product, Service or Company for Maximum Growth

    September 14th, 2018  |  41 mins 57 secs
    business launch, douglas karr, entrepreneur, jennifer leblanc, jennifer s leblanc, karr, launch, launching for revenue, marketing, martech, martech zone, product launch, service launch, technology

    In this MarTech Interview, we speak to Jennifer LeBlanc, author of Launching for Revenue.

  • Episode 126: Uberflip's #CONEX Wrap-Up with Marketer + Machine Host Lindsay Tjepkema

    September 10th, 2018  |  17 mins 53 secs
    amy landino, andrew davis, anna hrach, brandi smith, caitlin angeloff, carlos abler, chris moody, conex, content experience, daniel day, david cardiel, douglas karr, ed breault, jay baer, jenn kloc, joe coleman, john common, kara widdison, karr, laura ramos, lindsay tjepkema, lisa kenney, marcus sheridan, marketer + machine, marketing, marta montero, martech, martech zone, matthew luhn, matthew margy, melanie chapman, moira van den akker, nate dame, nate skinner, nicole dinicola, nnamdi nwoke, omar johnson, page gerber, podcast, randy frisch, rosilyn rayborn, sangram vajre, scott stratten, sean stanleigh, seth lieberman, tamsen webster, technology, tyler ryll, uberflip, yoav schwartz

    In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity.

  • Episode 125: Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business

    September 7th, 2018  |  33 mins 27 secs
    bob boehnline, cdp, customer data platform, douglas karr, karr, marketing, martech, martech zone, personalization, quickpivot, technology

    In this MarTech Interview, we speak to Bob Boehnline, CEO of QuickPivot, about the mass adoption of customer data platforms (CDP).

  • Episode 124: Uberflip's #CONEX: Content Experiences and Account-Based Management

    September 4th, 2018  |  17 mins 6 secs
    abm, account-based marketing, bombora, daniel day, douglas karr, engagio, everstring, karr, linkedin, looker, marketing, martech, martech zone, sigstr, snowflake, tableau, technology, terminus, uberflip

    In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX, an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM.

  • Episode 123: Scott Ayres: Myth Busting Social Media with Social Media Lab, Powered by Agorapulse

    August 23rd, 2018  |  43 mins 50 secs
    douglas karr, karr, marketing, martech, martech zone, scott ayres, social media experimentation, social media lab, social media podcast, social media testing, technology

    In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse.

  • Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue

    August 8th, 2018  |  27 mins 11 secs
    advertising, artificial intelligence, christopher day, competitive data, demandjump, douglas karr, karr, marketing, martech, martech zone, technology

    In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump.

  • Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

    July 16th, 2018  |  41 mins 33 secs
    douglas karr, karr, known, mark schaefer, marketing, martech, martech zone, technology

    In this MarTech Interview, we speak to friend, colleague, and customer Mark Schaefer. Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author.