Martech Zone Interviews

Interviews with Sales and Marketing Leaders, Authors, Speakers, and Marketing Technology SaaS Companies

About the show

Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.


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    Episode 123: Scott Ayres: Myth Busting Social Media with Social Media Lab, Powered by Agorapulse

    August 23rd, 2018  |  43 mins 50 secs
    douglas karr, karr, marketing, martech, martech zone, scott ayres, social media experimentation, social media lab, social media podcast, social media testing, technology

    In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse.

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    Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue

    August 8th, 2018  |  27 mins 11 secs
    advertising, artificial intelligence, christopher day, competitive data, demandjump, douglas karr, karr, marketing, martech, martech zone, technology

    In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump.

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    Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

    July 16th, 2018  |  41 mins 33 secs
    douglas karr, karr, known, mark schaefer, marketing, martech, martech zone, technology

    In this MarTech Interview, we speak to friend, colleague, and customer Mark Schaefer. Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author.

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    Episode 120: SEO Spam: What is it? How can you identify It? How can you stop it?

    July 10th, 2018  |  18 mins 43 secs
    backlinking, douglas karr, karr, marketing, martech, martech zone, seo, seo spam, technology, wordpress

    In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is, how can you identify it, and how can you stop it?

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    Episode 119: Four Factors for Success in Digital Media: Product, Brand, Mechanism, and Audience

    June 29th, 2018  |  33 mins 36 secs
    brand, branding, douglas karr, food trucks, karr, kogi bbq, marketing, martech, martech zone, mike prasad, social media, technology

    In this MarTech Interview, we speak to Mike Prasad. Mike launched his online career doing web development before companies even understood the Internet. Years later, he's developed, helped, and invested in some of the best brands in digital media.

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    Episode 118: Traditional and Digital Video Advertising with Industry Leader Melinda McLaughlin

    June 27th, 2018  |  41 mins 5 secs
    adtech, advertising, douglas karr, extreme reach, karr, marketing, martech, martech zone, melinda mclaughlin, technology, video ad performance, video ad technology, video ad workflows, video advertising

    In this MarTech Interview we speak to Melinda McLaughlin, a leader in the video advertising space. Melinda has been on every side of the relationship - advertiser, agency, and now video ad technology, and provides deep insight into the industry.

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    Episode 117: Virtual & Augmented Reality For Dummies with Author Paul Mealy

    June 13th, 2018  |  23 mins 43 secs
    ar, augmented reality, douglas karr, dummies, karr, marketing, martech, martech zone, mixed reality, paul mealy, technology, virtual reality, vr, wiley

    In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies

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    Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising

    May 24th, 2018  |  32 mins 38 secs
    douglas karr, karr, kerry bianchi, marketing, martech, martech zone, programmatic advertising, technology, visto

    In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software.

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    Episode 114: The Roadblocks of Sales AI for Behavioral Transformation

    April 4th, 2018  |  33 mins 3 secs
    ai, artificial intelligence, miller heiman group, sales, sales automation

    If you can’t talk about how to change the outcome with actions, then you can’t leverage AI to its full potential. You need to be able to recommend an action from the input side to get an outcome of predictive analytics with any value.

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    Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting

    March 12th, 2018  |  52 mins 49 secs
    el toro, geographic targeting, geotargeting, ip address, ip marketing, ip targeting

    An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.

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    Episode 112: CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics

    February 25th, 2018  |  21 mins 50 secs
    brent oakley, in-store audio, messaging, music, personalized radio, radio, vibenomics

    Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.

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    Episode 111: An Interview with Tom Webster on the Power of Voice

    February 9th, 2018  |  44 mins 39 secs
    amazon alexa, amazon echo, apple's siri, edison research, ok google, podcasting, tom webster, voice

    Edison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth and future of voice marketing.

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    Episode 110: What Are Marketers Missing with Snapchat?

    January 25th, 2018  |  31 mins 43 secs
    marketing, snap, snap lenses, snapchat, snapchat marketing, social media, social media marketing

    Marketers are avoiding Snapchat, and it may be to their own detriment. Learn why with this podcast with Miri Qylafi, Head of Partnerships from Fanbytes.

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    Episode 109: Start 2018 with this Podcast on the Power of Focus with Erik Qualman

    January 11th, 2018  |  32 mins 53 secs

    We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way.

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    Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence

    December 20th, 2017  |  29 mins 58 secs
    act-on, act-on software, ai, artificial intelligence, automation, marketing, marketing automation

    As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization.

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    Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution

    December 11th, 2017  |  18 mins 40 secs
    choice, loop & tie, loop and tie, personalization, sara rodell

    Loop & Tie is a gifting platform for businesses where businesses provide a budget and the system filters to a selection of gifts their client can choose from. It's exploded in growth and popularity - led by the demands of consumers that are seeking choice and personalization.