Martech Zone Interviews

Interviews with Sales and Marketing Leaders, Authors, Speakers, and Marketing Technology SaaS Companies

About the show

Douglas Karr interviews sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. Douglas' guests discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.

Martech Zone Interviews on social media

Episodes

  • Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer

    October 18th, 2019  |  27 mins 8 secs
    b2b marketing, customer view, data lake, database, dell, dell technologies, douglas karr, karr, marc stein, marketing, martech, martech zone, single customer view, technology

    In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.

  • Jason Rozenblat of CallRail: Implementing a Marketing and Advertising Attribution Strategy

    October 2nd, 2019  |  23 mins 39 secs
    advertising attribution, attribution, attribution platform, call attribution, callrail, douglas karr, jason rozenblat, karr, marketing, marketing attribution, martech, martech zone, technology

    In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts.

  • Audelia Boker, CMO of Glassbox: The Impact of Customer Experience on Enterprise

    August 9th, 2019  |  21 mins 59 secs
    ai, audelia boker, chief marketing officer, cmo, customer experience, cx, digital customer experience, douglas karr, glassbox, israel, karr, machine learning, marketing, martech, martech zone, microsoft azure, technology, web session recording

    In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.

  • Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing

    April 4th, 2019  |  24 mins 53 secs
    customer experience, douglas karr, download, jaime bettencourt, karr, marketing, martech, martech zone, mood media, retail marketing, sensory marketing, study, technology

    In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.

  • Randy Frisch Returns With His New Book: F#ck Content Marketing

    April 2nd, 2019  |  25 mins
    author, content experience, content marketing, douglas karr, karr, marketing, marketing author, marketing book, martech, martech zone, randy frisch, technology, uberflip

    In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.

  • Mike Reynolds of Innovatemap: Your External Digital Product Team

    March 31st, 2019  |  33 mins 15 secs
    douglas karr, indianapolis, indy, indytech, innovatemap, karr, marketing, martech, martech zone, mike reynolds, product marketing, product roadmap, technology

    In this Martech Zone Interview, we speak to Mike Reynolds. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing.

  • Episode 142: The Past, Present, and Future of Mobile with John Koetsier

    February 28th, 2019  |  38 mins 26 secs
    ces, ces 2019, douglas karr, john koetsier, karr, marketing, martech, martech zone, mobile, mobile marketing, technology

    In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy.

  • Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good

    February 21st, 2019  |  28 mins 20 secs
    ab testing, conversion rate, conversion rate optimization, cro, douglas karr, ecommerce, ecommerce conversions, jon macdonald, karr, marketing, martech, martech zone, technology, the good

    In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.

  • Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior

    January 27th, 2019  |  17 mins 6 secs
    analytics, desktop, douglas karr, fernando angulo, google analytics, karr, marketing, martech, martech zone, mobile, research, semrush, technology, traffic analysis

    In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.

  • Episode 139: Andrea Vahl: Facebook Advertising Secrets - the Book, Course, and Tips to Improve Your Campaigns Today!

    January 21st, 2019  |  24 mins 6 secs
    andrea vahl, author, douglas karr, facebook ads made simple, facebook advertising, karr, marketing, martech, martech zone, social media advertising, technology, vahl

    In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker and educator on Facebook Advertising and Social Media Marketing anywhere! Andrea has developed a number of courses to educate social media professionals, and has just published her latest book - Facebook Ads Made Simple.

  • Episode 138: Kami Huyse: Building a Community for Conversions

    January 18th, 2019  |  27 mins 5 secs
    building communities, communities that convert, community, douglas karr, kami huyse, karr, marketing, martech, martech zone, online communities, technology

    In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, a podcaster, and public speaker.

  • Episode 137: Neil Crist of Moz Reveals Everything You Need to Know About Local SEO for 2019

    December 19th, 2018  |  39 mins 31 secs
    douglas karr, google my business, karr, local mobile, local search, local seo, local video, marketing, martech, martech zone, mobile search, moz, near me, neil crist, technology

    In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report.

  • Episode 136: Steve Woodruff on Why Clarity Wins: Getting Heard and Getting Referred

    December 8th, 2018  |  27 mins 34 secs
    book, book review, clarity fuel, clarity wins, douglas karr, karr, marketing, martech, martech zone, referrals, sales, steve woodruff, technology

    In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book.

  • Episode 135: Claire Vo: The Return on Digital Experience Optimization

    December 3rd, 2018  |  14 mins 50 secs
    ab testing, claire vo, digital experience optimization, douglas karr, experimentation, karr, marketing, martech, martech zone, multivariate testing, optimizely, technology, testing

    In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!

  • Episode 134: Randy Frisch: Why Content Experiences Are Critical for Customer Journeys

    November 23rd, 2018  |  40 mins 59 secs
    ce, conex, content experience, douglas karr, frisch, karr, marketing, martech, martech zone, randy frisch, technology, uberflip

    In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience.

  • Episode 133: Chuck Fields from Online Coffee Break Shares How He Grew His New Podcast to 10,000 Listeners a Month

    November 12th, 2018  |  14 mins 19 secs
    chuck fields, douglas karr, grow podcast, grow your podcast, karr, marketing, martech, martech zone, podcast, podcasting, technology, your online coffee break

    In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast to ten thousand listeners a month in this episode of MarTech Interviews.