Martech Zone Interviews

Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

July 16th, 2018

Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow}, is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.

Mark has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Mark's book Known has continued to be spotlighted as the best guide to modern personal branding on the market... and I don't disagree. I actually purchased copies of the book for both of my children while they were in college. I continue to recommend the book to colleagues and friends when they ask about building their personal brand on and offline.

Disclosure: I've really been blessed to be working with Mark personally, as cohost of Dell Luminaries as well as assisting him on other proejcts.

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