Episode 121

Mark Schaefer: On Modern Marketing and Becoming Known

July 16th, 2018

41 mins 33 secs

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About this Episode

Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow}, is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.

Mark has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Mark's book Known has continued to be spotlighted as the best guide to modern personal branding on the market... and I don't disagree. I actually purchased copies of the book for both of my children while they were in college. I continue to recommend the book to colleagues and friends when they ask about building their personal brand on and offline.

Disclosure: I've really been blessed to be working with Mark personally, as cohost of Dell Luminaries as well as assisting him on other proejcts.

Episode Links

  • KNOWN: The handbook for building and unleashing your personal brand in the digital age — In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
  • Instant Marketing Advice — Here’s a unique opportunity to tap into 30 years of sales and marketing experience and put some jumper cables on your business. Investing in a one-hour phone consultation with Mark Schaefer can save you thousands in wasted hours and effort.
  • The Marketing Companion Podcast — The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
  • Dell Luminaries — Where can technology take your business? Join hosts Mark Schaefer and Douglas Karr on an IT transformation expedition. Listen in as they have in-depth conversations with technology luminaries who clear the path for your business growth – hear from analysts, partners, your peers and leaders across Dell Technologies. Find research, best practices and tools to make your IT transformation real.