Martech Zone Interviews

Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting

March 12th, 2018

An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.

Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic advertising based on IP address. It's proprietary technology that's incredibly accurate and has a superb ROI. Listen as Eric shares the results of the campaigns they executed.

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