Mobile Marketing, Messaging, and Apps Articles
Mobile and tablet marketing involves leveraging mobile devices and apps to engage with customers, promote products and services, and drive conversions. With the increasing prevalence of smartphones and tablets, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users. Key subtopics within mobile and tablet marketing include mobile-responsive design, mobile apps, text message marketing (SMS), mobile advertising, and mobile payment solutions. By implementing a comprehensive mobile marketing strategy, companies can improve customer engagement, increase brand loyalty, and ultimately drive more sales. Check out the articles below to discover how mobile and tablet marketing can help you connect with your audience on-the-go.
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How Digital Lead Capture Is Evolving
Digital lead capture has undergone a dramatic transformation in recent years. Once upon a time, a marketer’s entire playbook revolved around a single page: the web form. Visitors who wanted a white paper, demo, or quote would fill in their…
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Why SMS Messaging Is Having a Big Moment (and What Brands Need to Know)
There’s nothing wrong, per se, with Gmail’s Promotions tab. Anything that declutters a user’s inbox is probably worth applauding. But from a brand’s perspective, there’s something a little deflating about it, is there not? You spend all this time crafting…
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Procreate for iPad: Where Creativity Becomes Your Brand’s Competitive Edge
Marketers today live in a world of visual noise where audiences scroll past thousands of GenAI ads, identical stock photos, and templated campaigns every single day. Standing out requires something more human, more tactile, and more original. That’s where Procreate…
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Teads: Unifying Branding and Performance with Predictive AI and Creative Intelligence
Today’s media landscape is fragmented, and brands face the challenge of building awareness and driving measurable performance simultaneously. Audiences move seamlessly between connected TV (CTV), mobile, and web, making it increasingly difficult to capture and retain attention across platforms. Traditional…
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Will We Ever Return to Building Our Own Computers? Framework Gives Me Hope
I began my digital career by connecting PCs to PLCs and networking the devices to retrieve performance data for preventive maintenance routines. Back then, building a PC was part art, part obsession, part continual discovery. You’d choose your case, pick…
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The Power Of Simplicity: Why Less Is So Hard To Master
In nearly every corner of business, 1 the winning strategy. It reduces friction, speeds up decision-making, increases adoption, and fosters trust. Yet, despite all this evidence, most organizations tend to drift toward complexity. We add features to products, layers to…
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The 12 Most Annoying Website Design Flaws Ever
Web design has undergone significant evolution over the past two decades. In the early days, websites were more like experiments—no standards, little consistency, and plenty of design chaos. Over time, however, users became accustomed to specific patterns. They know where…
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Digital Marketing for Beginners: How to Start in 2025
The Digital Marketing Landscape in 2025 In our increasingly connected world, digital marketing has transformed from an optional business strategy to an absolute necessity. By 2025, the digital landscape has evolved at an accelerated pace, with new technologies and consumer behaviors reshaping…
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Business Cards Are Dead, Aren’t They? How To Optimize Your Mobile vCard
For decades, the business card was the marketer’s and salesperson’s badge of introduction. It was the tangible token of credibility—slid across a boardroom table, clipped to a brochure, or tucked into a pocket at a conference. Yet as mobile technology…
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Adjust: The Complete End-to-End Mobile App Attribution Platform
Growing an app in today’s hyper-competitive market requires more than good creative or ad spend—it demands clarity. Marketers are faced with fragmented data, shifting privacy rules, and an overwhelming mix of platforms to manage. Without a unified view, campaigns underperform,…
