Marketing Infographics Articles
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology infographics on Martech Zone
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How AIO, Paid, and Organic Features Are Reshaping SERP Click Shares In 2025
Search engine results pages (SERPs) have undergone significant evolution in recent years. Where once ten blue links ruled, today’s search landscape is dominated by ads, featured snippets, AI overviews (AIO), map packs, and knowledge panels that push traditional organic listings…
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Scary… What Retail Marketers Can Learn from 2024’s Record-Breaking Holiday Spending!
Halloween has become one of retail’s most profitable and dynamic seasons—no longer a single night of costumes and candy, but a multi-week celebration that engages nearly every consumer segment. The 2024 season set new records in participation, décor sales, and…
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Measuring Performance: Google Ad vs Facebook Ad Benchmarks in 2025
If you’re running digital ad campaigns on Google or Facebook, knowing how your results stack up to industry benchmarks is essential. Not only does it help validate your strategy, but it also reveals opportunities to refine targeting, messaging, and budget…
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How Long Does It Take To Rank In Google? Hint: Way Longer Than You Think!
How long does it take to rank on Google? The short answer—longer than most expect. Search engine optimization (SEO) remains one of the most powerful, compounding sources of traffic and credibility a brand can build, but it’s also one of…
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Every Marketing Metric That Matters and How to Calculate Each
Success hinges on tracking the right metrics across all channels – from digital and social media to traditional advertising and in-store performance. Marketing metrics are quantifiable measures that help evaluate the effectiveness of campaigns and strategies, providing insights into audience…
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7 Reasons That Sales Teams Are Missing Quotas in 2025
Sales teams are facing mounting challenges in meeting their targets. Economic shifts, complex tech stacks, and evolving buyer needs are making quotas increasingly challenging to achieve. This article breaks down the top reasons for these misses, ranked by impact, based…
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How AI Is Transforming and Accelerating Every Step of the Lead Generation Process
Artificial intelligence (AI) is revolutionizing how businesses attract, engage, and convert leads. Once the domain of manual processes and guesswork, lead generation has become faster, smarter, and more precise with the integration of AI technologies for prediction and personalization. From…
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t…
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The Rise of Digital Coupons: A Smart Strategy in a Cost-Conscious Era
In an economy where consumers are watching every dollar and businesses are competing for increasingly selective buyers, digital coupons have emerged as one of the most effective marketing tools available. These modern discounts offer frictionless savings for shoppers while providing…
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What Metrics to Measure Your Content Marketing Effectiveness With
Content marketing metrics are the quantitative measures that tell you how your content is performing. They help you prove the value of your content efforts – but only if you focus on the right metrics. It’s easy to get distracted…
