Tom is a results-driven Marketing Executive with a track record of leading successful, large-scale market research initiatives, introducing growth-producing marketing strategies, and expanding product and service offerings to capture new verticals. Proven success designing innovative qualitative and quantitative research projects and integrating leading-edge technologies to propel company visibility, capabilities, and business development opportunities. Strong communicator, public speaker, and mentor. MBA with international business expertise.
February 9th, 2018 | 44 mins 39 secs
amazon alexa, amazon echo, apple's siri, edison research, ok google, podcasting, tom webster, voice
Edison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth and future of voice marketing.