Katie Mares is a leading voice inspiring positive, actionable change in organizations and people around the world using self-confidence and the women's perspective as a catalyst. Katie is a speaker, author, and consultant - working with brands including Volvo, Celebrity Cruises, and Canada Post. Katie helps businesses think differently about customer service and leadership.
July 14th, 2020 | 31 mins 54 secs
author, brand, brand experience, douglas karr, earning her business, female, female consumer, female personas, karr, katie mares, marketing, martech, martech zone, personas, technology
In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer.