Jason is the Vice President of Sales for CallRail, a leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencies use CallRail’s easy-to-use marketing attribution and conversation intelligence software to optimize lead generation and improve sales. From tracking calls to website form submissions, its all-in-one platform takes the hassle out of reporting with a single source of truth for marketing ROI.
October 2nd, 2019 | 23 mins 39 secs
advertising attribution, attribution, attribution platform, call attribution, callrail, douglas karr, jason rozenblat, karr, marketing, marketing attribution, martech, martech zone, technology
In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts.