Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sonaar: The Ultimate WordPress Audio Player Plugin for Podcasters and Musicians
Creating an engaging audio experience on your WordPress site can feel like a compromise—most plugins are either too simple for serious podcasters or too rigid for musicians looking to sell beats. And when it comes to continuous playback, syncing across…
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From Customer-First to Brand Last: The Era of Customer Intelligence is Upon Us
Marketing has always been about bridging the gap between a brand and its audience. But the bridge itself has changed. What was once a unidirectional pipeline of influence has fractured into a complex web of intent, context, and algorithmic mediation.…
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Feedvisor: Win The Amazon Buy Box with AI-Powered Optimization
Winning on Amazon isn’t just about listing your products—it’s about mastering the algorithm, the competition, and the Buy Box. With millions of sellers and ever-evolving pricing dynamics, success on the world’s largest marketplace now depends on precision, speed, and intelligent…
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How to Research and Capitalize on Seasonal Buying Cycles
Marketers often move from one campaign to the next without pausing to study the natural rhythm of their market. Yet for many businesses, seasonality is one of the strongest forces shaping demand. The peaks and valleys of search activity, web…
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It’s Time to Steer Clear of Social Media Algorithms and Market Happiness
Brands compete not only for attention but also for trust, loyalty, and emotional resonance. But what if much of the attention flowing through social media is being drawn toward the angriest, most divisive, and least uplifting corners of the internet?…
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The Art of the Prompt: Utilizing Generative AI To Amplify Your Creativity
When people averse to AI think about generative tools producing content, they often imagine a robotic voice delivering bland, impersonal text. It feels mechanical, the way an auto-generated voicemail lacks tone or emotion. But this perception misunderstands what AI is…
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Panoramata: Real-Time Intelligence Of Your Competitors’ Digital Marketing Strategies
Competitive intelligence can make or break a campaign. Marketers are constantly juggling dozens of tools (email trackers, ad libraries, landing page monitors) to keep tabs on what competitors are doing. But between analyzing performance and producing content, few have the…
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How Digital Lead Capture Is Evolving
Digital lead capture has undergone a dramatic transformation in recent years. Once upon a time, a marketer’s entire playbook revolved around a single page: the web form. Visitors who wanted a white paper, demo, or quote would fill in their…
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Google Analytics 4: How to Safely Grant Access to Your Consultant or Agency
For many organizations, Google Analytics is the lifeblood of marketing insights. Yet when it comes time to bring in a consultant or agency to help, giving them access must be handled carefully. Too often, businesses either grant too much power…
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Inbox Hero: The Enterprise-Ready AI That Ends Email Chaos for Outlook
For business leaders, marketers, and sales professionals, the daily avalanche of emails has become one of the greatest productivity killers of modern work. Hours are lost triaging messages, chasing threads, and flagging priorities—time that should be spent on strategic thinking…
