Martech Zone Interviews

Episode 80: Are Our Educators Preparing Future Marketers? Interview with Don Wettrick, Author

January 19th, 2017

In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live. Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched. Be sure to visit Don's initiative StartEdUp

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