Episode 81: Email Cleansing and List Hygiene: Interview with Brad Owen, CEO of Neverbounce
As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market. Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider. Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected.