Martech Zone Interviews

Episode 31: Shane Vaughan of Balihoo

June 29th, 2012

Shane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees.  Vaughan joined Balihoo in 2007 as vice president of marketing. Previously, he was global search engine marketing manager for Hewlett-Packard setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey & Associates Advertising, and Wirestone. Shane is also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.

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