Martech Zone Interviews

Episode 110: What Are Marketers Missing with Snapchat?

January 25th, 2018

Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited.

We discuss what brands are missing with Snapchat, how they can leverage the platform, tips to get started, and what's happening in the future.

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