Jason VandeBoom is the Founder and CEO of ActiveCampaign, a marketing platform that helps you make the most of every touchpoint and continuously improve your customer experience, through the right blend of human interaction and automation. Jason founded the company in 2003 with the principle belief that all businesses need, and deserve, effective solutions to connect with customers. He is passionate about helping ActiveCampaign users realize that sophisticated marketing solutions are within reach and for helping them to become more efficient. Under Jason's leadership, ActiveCampaign continues to flourish and has grown 1,500 percent in three years while still maintaining profitability and its culture.
Episode 105: Why Businesses Should Consider a Best-of-Breed Marketing Stack
November 27th, 2017 | 16 mins 4 secs
active campaign, activecampaign, all-in-one marketing, best of breed, best-of-breed marketing, hubspot
What is a marketing stack? Is the traditional marketing stack dead? Why should businesses look to a best-of-breed marketing stack rather than a traditional stack?