A marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented.
Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision given the needs of your organization. You may have constraints with technology or manpower that makes a best-of-breed a much better decision.
Jason is the CEO of ActiveCampaign and has seen the best and worst implementations. ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. They cut their product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users.
- ActiveCampaign — Marketing automation that listens and learns. Discover what each contact wants and deliver the most effective message to convert them from visitors, to leads, to customers, to advocates.