May 22nd, 2020 | 27 mins 44 secs
b2b, brand, courtney beasley, covid-19, douglas karr, economic crisis, insights, karr, lockdown, marketing, marketing insights, martech, martech zone, messaging, pandemic, playbook, public relations, statistics, technology, walker sands
In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies must adjust their messaging in the midst of the COVID-19 pandemic.
February 25th, 2018 | 21 mins 50 secs
brent oakley, in-store audio, messaging, music, personalized radio, radio, vibenomics
Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.