December 8th, 2018 | 27 mins 34 secs
book, book review, clarity fuel, clarity wins, douglas karr, karr, marketing, martech, martech zone, referrals, sales, steve woodruff, technology
In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book.
December 3rd, 2017 | 54 mins 29 secs
book, joe pulizzi, killing marketing, marketing book, profit, pulizzi, robert rose, rose
Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center.