Martech Zone Interviews
Interviews with Sales and Marketing Leaders, Authors, Speakers, and Marketing Technology SaaS Companies
We found 3 episodes of Martech Zone Interviews with the tag “ab testing”.
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January 12th, 2021
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Consumers expect personalization and Mary discusses the value of adjusting experiences in real-time, levels of personalization, and the process of developing a fully personalized customer journey.
Sponsored by: Highbridge -
February 21st, 2019
In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.
Sponsored by: DK New Media -
December 3rd, 2018
In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!
Sponsored by: DK New Media