February 21st, 2019 | 28 mins 20 secs
ab testing, conversion rate, conversion rate optimization, cro, douglas karr, ecommerce, ecommerce conversions, jon macdonald, karr, marketing, martech, martech zone, technology, the good
In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.
December 3rd, 2018 | 14 mins 50 secs
ab testing, claire vo, digital experience optimization, douglas karr, experimentation, karr, marketing, martech, martech zone, multivariate testing, optimizely, technology, testing
In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!