Mary is a results-oriented professional with extensive experience collaborating with clients and is qualified across several digital competencies and industries. She guides clients in creating personalized customer experiences that deliver tangible business outcomes. As the lead for both the Integrated Marketing and Experience Management practices at Avionos, Mary defines the go-to-market strategy and delivery best practices for CMS, analytics, personalization, demand generation and digital marketing engagements.
January 12th, 2021
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Consumers expect personalization and Mary discusses the value of adjusting experiences in real-time, levels of personalization, and the process of developing a fully personalized customer journey.Sponsored by: Highbridge