Jon MacDonald is president and founder of The Good, a Portland, OR based conversion rate optimization firm that has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In addition, he regularly contributes content on conversion optimization to publications like Inc., Entrepreneur, Optimizely, and others. He knows how to get visitors to convert into buyers.
February 21st, 2019 | 28 mins 20 secs
ab testing, conversion rate, conversion rate optimization, cro, douglas karr, ecommerce, ecommerce conversions, jon macdonald, karr, marketing, martech, martech zone, technology, the good
In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.