Erin is an accomplished public relations and marketing professional with a strong history of integrated campaigns that generate media results and drive business leads.
As a Vice President of Client Services and Partner at Walker Sands, Erin leads a growing team across a variety of B2B tech practice areas focused on retail technology and eCommerce, sales tech and marketing tech, among others. Through her experience in B2B tech, Erin has gained a deep knowledge across industries and verticals, including the spaces of e-commerce, supply chain and logistics and SaaS, among others.
Erin was recently selected as one of the nation's 12 rising leaders in PR to serve as a board member on PR Council’s first PRC Next shadow board. Her favorite projects at Walker Sands include the company's annual Future of Retail report and management of ongoing integrated campaigns.
Originally from Cincinnati, Ohio, Erin graduated cum laude from Loyola University Chicago with a Bachelor of Arts in advertising and public relations and Bachelor of Science in social science psychology, in addition to a minor in studio art photography (film and digital). Erin is currently working on earning her MBA from DePaul University’s Kellstadt Graduate School of Business.
October 9th, 2020 | 41 mins 51 secs
b2b, b2b demand generation, b2b marketing, b2b marketing agency, b2b tech marketing, b2b technology, douglas karr, erin jordan, erin jordan spanski, erin spanski, karr, marketing, martech, martech zone, technology, walker sands
In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency.