Claire Vo is the VP of Product Management at Optimizely, the world’s leader in digital experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for several startups and technology companies including Electronic Arts and BuildASign.com. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology. Claire graduated from the University of Texas with a B.A in American Studies.
December 3rd, 2018 | 14 mins 50 secs
ab testing, claire vo, digital experience optimization, douglas karr, experimentation, karr, marketing, martech, martech zone, multivariate testing, optimizely, technology, testing
In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!