Vibenomics CEO and co-founder Brent Oakley began his career in medical device sales. An entrepreneur at heart, Brent left the field in 2014 to launch Prime Car Wash — a high-end, full-service car wash chain. As the business flourished and expanded, Brent sought a way to create and manage the vibe within his stores while simultaneously sharing valuable information and upsell opportunities with customers. Recognizing the need for a software solution to location-based marketing and customer engagement, Oakley left his role as Prime Car Wash CEO in 2016 to launch Vibenomics, a music and messaging service.
February 25th, 2018 | 21 mins 50 secs
brent oakley, in-store audio, messaging, music, personalized radio, radio, vibenomics
Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.