Equally at home with story telling as with crunching analytical data, Audelia is a multi-cultural, seasoned and results oriented executive with over 17 years of experience in B2C and B2B global Marketing. Audelia has a proven track record in successfully developing and launching global Go to Market strategies, leading world-class product launches and creating digital campaigns to drive lead generation and exceptional growth. Audelia is a motivational leader with proven ability to develop top performing teams.
August 9th, 2019 | 21 mins 59 secs
ai, audelia boker, chief marketing officer, cmo, customer experience, cx, digital customer experience, douglas karr, glassbox, israel, karr, machine learning, marketing, martech, martech zone, microsoft azure, technology, web session recording
In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.