Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution
December 11th, 2017 | 18 mins 40 secs
choice, loop & tie, loop and tie, personalization, sara rodell
Loop & Tie is a gifting platform for businesses where businesses provide a budget and the system filters to a selection of gifts their client can choose from. It's exploded in growth and popularity - led by the demands of consumers that are seeking choice and personalization.
December 3rd, 2017 | 54 mins 29 secs
book, joe pulizzi, killing marketing, marketing book, profit, pulizzi, robert rose, rose
Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center.
November 27th, 2017 | 16 mins 4 secs
active campaign, activecampaign, all-in-one marketing, best of breed, best-of-breed marketing, hubspot
What is a marketing stack? Is the traditional marketing stack dead? Why should businesses look to a best-of-breed marketing stack rather than a traditional stack?
October 28th, 2017 | 37 mins 32 secs
cms, content management, content management systems, michael reynolds, zephyr cms
Zephyr is an innovative content management solution for agencies and power users to build powerful websites for your clients, with speed and style. It's highly performant, PCI compliant, and HIPAA compliant.
October 17th, 2017 | 31 mins 36 secs
microphone, mv88, shure, soren pedersen
We're ecstatic to have Soren Pedersen, a product manager in the wired division of Shure, on the show today. The microphone is the critical technology in any podcast, and we're going to discuss everything about them!
September 20th, 2017 | 23 mins 42 secs
b2b, b2b commerce, cloudcraze, ray grady, salesforce
Asking 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”
September 6th, 2017 | 40 mins 45 secs
adam, aprimo, aprimo product, chief product officer, dam, kevin souers, marketing budgeting, marketing operations, marketing technology
We discuss Aprimo's growth and recognition in the industry with Kevin Souers, Chief Product Officer. Kevin leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.
August 25th, 2017 | 34 mins 37 secs
ai, analytics, artificial intelligence, bid data, customer segmentation, data science, data scientist, image classification, jack mccush, named entity recognition, nlp, recommender systems, search, tera data, text classification, think big analytics, uplift modeling
Customer Analytics, Machine Learning, Artificial Intelligence, and Attribution
August 17th, 2017 | 26 mins 12 secs
An Interview with Asheesh Jain and Chad Politt
July 28th, 2017 | 18 mins 30 secs
An Interview with CEO Jeremy Bloom of Integrate
July 20th, 2017 | 40 mins 19 secs
An Interview with ExactTarget and Salesforce Executive Joel Book
July 14th, 2017 | 35 mins 2 secs
An Interview with CEO R.J. Talyor of Quantifi
July 3rd, 2017 | 32 mins 20 secs
The CEO and Co-Founder of One Click Ventures Discusses Marketing for Ecommerce
June 21st, 2017 | 37 mins 32 secs
Sigstr is the Leading Email Signature Marketing Platform
May 30th, 2017 | 34 mins 39 secs
Justin Gray is the CEO of LeadMD, Marketing Automation Consultants
May 23rd, 2017 | 55 mins 51 secs
Chris Spangle is an Expert Who Builds Audio Engagement