Martech Zone Interviews

Episode Archive

Episode Archive

147 episodes of Martech Zone Interviews since the first episode, which aired on September 30th, 2011.

  • Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising

    May 24th, 2018  |  32 mins 38 secs
    douglas karr, karr, kerry bianchi, marketing, martech, martech zone, programmatic advertising, technology, visto

    In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software.

  • Episode 114: The Roadblocks of Sales AI for Behavioral Transformation

    April 4th, 2018  |  33 mins 3 secs
    ai, artificial intelligence, miller heiman group, sales, sales automation

    If you can’t talk about how to change the outcome with actions, then you can’t leverage AI to its full potential. You need to be able to recommend an action from the input side to get an outcome of predictive analytics with any value.

  • Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting

    March 12th, 2018  |  52 mins 49 secs
    el toro, geographic targeting, geotargeting, ip address, ip marketing, ip targeting

    An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.

  • Episode 112: CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics

    February 25th, 2018  |  21 mins 50 secs
    brent oakley, in-store audio, messaging, music, personalized radio, radio, vibenomics

    Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.

  • Episode 111: An Interview with Tom Webster on the Power of Voice

    February 9th, 2018  |  44 mins 39 secs
    amazon alexa, amazon echo, apple's siri, edison research, ok google, podcasting, tom webster, voice

    Edison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth and future of voice marketing.

  • Episode 110: What Are Marketers Missing with Snapchat?

    January 25th, 2018  |  31 mins 43 secs
    marketing, snap, snap lenses, snapchat, snapchat marketing, social media, social media marketing

    Marketers are avoiding Snapchat, and it may be to their own detriment. Learn why with this podcast with Miri Qylafi, Head of Partnerships from Fanbytes.

  • Episode 109: Start 2018 with this Podcast on the Power of Focus with Erik Qualman

    January 11th, 2018  |  32 mins 53 secs

    We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way.

  • Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence

    December 20th, 2017  |  29 mins 58 secs
    act-on, act-on software, ai, artificial intelligence, automation, marketing, marketing automation

    As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization.

  • Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution

    December 11th, 2017  |  18 mins 40 secs
    choice, loop & tie, loop and tie, personalization, sara rodell

    Loop & Tie is a gifting platform for businesses where businesses provide a budget and the system filters to a selection of gifts their client can choose from. It's exploded in growth and popularity - led by the demands of consumers that are seeking choice and personalization.

  • Episode 106: Killing Marketing: Why You Need to Think Differently about Your Marketing

    December 3rd, 2017  |  54 mins 29 secs
    book, joe pulizzi, killing marketing, marketing book, profit, pulizzi, robert rose, rose

    Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center.

  • Episode 105: Why Businesses Should Consider a Best-of-Breed Marketing Stack

    November 27th, 2017  |  16 mins 4 secs
    active campaign, activecampaign, all-in-one marketing, best of breed, best-of-breed marketing, hubspot

    What is a marketing stack? Is the traditional marketing stack dead? Why should businesses look to a best-of-breed marketing stack rather than a traditional stack?

  • Episode 104: Michael Reynolds Introduces Zephyr CMS

    October 28th, 2017  |  37 mins 32 secs
    cms, content management, content management systems, michael reynolds, zephyr cms

    Zephyr is an innovative content management solution for agencies and power users to build powerful websites for your clients, with speed and style. It's highly performant, PCI compliant, and HIPAA compliant.

  • Episode 103: Podcasting: Everything You Wanted to Know About Microphones

    October 17th, 2017  |  31 mins 36 secs
    microphone, mv88, shure, soren pedersen

    We're ecstatic to have Soren Pedersen, a product manager in the wired division of Shure, on the show today. The microphone is the critical technology in any podcast, and we're going to discuss everything about them!

  • Episode 102: Do You Have A Customer-First Commerce Platform

    September 20th, 2017  |  23 mins 42 secs
    b2b, b2b commerce, cloudcraze, ray grady, salesforce

    Asking 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”

  • Episode 101: Aprimo: Marketing Operations Technology and Digital Asset Management

    September 6th, 2017  |  40 mins 45 secs
    adam, aprimo, aprimo product, chief product officer, dam, kevin souers, marketing budgeting, marketing operations, marketing technology

    We discuss Aprimo's growth and recognition in the industry with Kevin Souers, Chief Product Officer. Kevin leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.

  • Episode 100: Jack McCush, Principal Data Scientist for Think Big Analytics, A Teradata Company

    August 25th, 2017  |  34 mins 37 secs
    ai, analytics, artificial intelligence, bid data, customer segmentation, data science, data scientist, image classification, jack mccush, named entity recognition, nlp, recommender systems, search, tera data, text classification, think big analytics, uplift modeling

    Customer Analytics, Machine Learning, Artificial Intelligence, and Attribution