Martech Zone Interviews

Episode Archive

Episode Archive

147 episodes of Martech Zone Interviews since the first episode, which aired on September 30th, 2011.

  • Episode 132: Kara Dake: Mobile Marketing That Builds Customer Lifetime Value

    October 19th, 2018  |  38 mins 35 secs
    ai, artificial intelligence, clevertap, douglas karr, kara dake, karr, marketing, martech, martech zone, mobile app, mobile marketing, retention, technology

    In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm.

  • Episode 131: Chad Lakin: How to Scale and Improve Your Corporate Video Strategy with Shootsta

    October 16th, 2018  |  30 mins 30 secs
    chad lakin, douglas karr, karr, marketing, martech, martech zone, shootsta, technology, video, video partner, video production

    In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. Shootsta is the only always-on video production company in the world, with staff in our London, Sydney, San Diego, Singapore, and Hong Kong offices providing 24-hour coverage and consistency.

  • Episode 130: Jay Baer: Compelling Word of Mouth with Talk Triggers

    September 30th, 2018  |  35 mins 14 secs
    alpacas, doubletree, douglas karr, jay baer, karr, marketing, martech, martech zone, talk triggers, technology, word of mouth

    In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame.

  • Episode 129: Susan Marshall, CEO and Founder of Torchlite: The Marketplace of Certified, On-Demand Digital Marketing Experts

    September 27th, 2018  |  34 mins 49 secs
    digital marketing, digital marketing experts, douglas karr, indianapolis, karr, marketing, marketplace, martech, martech zone, startup, susan marshall, technology, torchlite

    In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce.

  • Episode 128: From ConceptONE: Real Connections in a Digital World with Phil Gerbyshak

    September 24th, 2018  |  26 mins 13 secs
    digital sales, douglas karr, karr, marketing, martech, martech zone, navy veteran, phil gerb, phil gerbyshak, sales, sales blueprint, selling, selling online, social selling, technology, veteran

    In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses.

  • Episode 127: Jennifer LeBlanc: How to Launch Your Product, Service or Company for Maximum Growth

    September 14th, 2018  |  41 mins 57 secs
    business launch, douglas karr, entrepreneur, jennifer leblanc, jennifer s leblanc, karr, launch, launching for revenue, marketing, martech, martech zone, product launch, service launch, technology

    In this MarTech Interview, we speak to Jennifer LeBlanc, author of Launching for Revenue.

  • Episode 126: Uberflip's #CONEX Wrap-Up with Marketer + Machine Host Lindsay Tjepkema

    September 10th, 2018  |  17 mins 53 secs
    amy landino, andrew davis, anna hrach, brandi smith, caitlin angeloff, carlos abler, chris moody, conex, content experience, daniel day, david cardiel, douglas karr, ed breault, jay baer, jenn kloc, joe coleman, john common, kara widdison, karr, laura ramos, lindsay tjepkema, lisa kenney, marcus sheridan, marketer + machine, marketing, marta montero, martech, martech zone, matthew luhn, matthew margy, melanie chapman, moira van den akker, nate dame, nate skinner, nicole dinicola, nnamdi nwoke, omar johnson, page gerber, podcast, randy frisch, rosilyn rayborn, sangram vajre, scott stratten, sean stanleigh, seth lieberman, tamsen webster, technology, tyler ryll, uberflip, yoav schwartz

    In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity.

  • Episode 125: Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business

    September 7th, 2018  |  33 mins 27 secs
    bob boehnline, cdp, customer data platform, douglas karr, karr, marketing, martech, martech zone, personalization, quickpivot, technology

    In this MarTech Interview, we speak to Bob Boehnline, CEO of QuickPivot, about the mass adoption of customer data platforms (CDP).

  • Episode 124: Uberflip's #CONEX: Content Experiences and Account-Based Management

    September 4th, 2018  |  17 mins 6 secs
    abm, account-based marketing, bombora, daniel day, douglas karr, engagio, everstring, karr, linkedin, looker, marketing, martech, martech zone, sigstr, snowflake, tableau, technology, terminus, uberflip

    In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX, an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM.

  • Episode 123: Scott Ayres: Myth Busting Social Media with Social Media Lab, Powered by Agorapulse

    August 23rd, 2018  |  43 mins 50 secs
    douglas karr, karr, marketing, martech, martech zone, scott ayres, social media experimentation, social media lab, social media podcast, social media testing, technology

    In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse.

  • Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue

    August 8th, 2018  |  27 mins 11 secs
    advertising, artificial intelligence, christopher day, competitive data, demandjump, douglas karr, karr, marketing, martech, martech zone, technology

    In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump.

  • Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

    July 16th, 2018  |  41 mins 33 secs
    douglas karr, karr, known, mark schaefer, marketing, martech, martech zone, technology

    In this MarTech Interview, we speak to friend, colleague, and customer Mark Schaefer. Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author.

  • Episode 120: SEO Spam: What is it? How can you identify It? How can you stop it?

    July 10th, 2018  |  18 mins 43 secs
    backlinking, douglas karr, karr, marketing, martech, martech zone, seo, seo spam, technology, wordpress

    In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is, how can you identify it, and how can you stop it?

  • Episode 119: Four Factors for Success in Digital Media: Product, Brand, Mechanism, and Audience

    June 29th, 2018  |  33 mins 36 secs
    brand, branding, douglas karr, food trucks, karr, kogi bbq, marketing, martech, martech zone, mike prasad, social media, technology

    In this MarTech Interview, we speak to Mike Prasad. Mike launched his online career doing web development before companies even understood the Internet. Years later, he's developed, helped, and invested in some of the best brands in digital media.

  • Episode 118: Traditional and Digital Video Advertising with Industry Leader Melinda McLaughlin

    June 27th, 2018  |  41 mins 5 secs
    adtech, advertising, douglas karr, extreme reach, karr, marketing, martech, martech zone, melinda mclaughlin, technology, video ad performance, video ad technology, video ad workflows, video advertising

    In this MarTech Interview we speak to Melinda McLaughlin, a leader in the video advertising space. Melinda has been on every side of the relationship - advertiser, agency, and now video ad technology, and provides deep insight into the industry.

  • Episode 117: Virtual & Augmented Reality For Dummies with Author Paul Mealy

    June 13th, 2018  |  23 mins 43 secs
    ar, augmented reality, douglas karr, dummies, karr, marketing, martech, martech zone, mixed reality, paul mealy, technology, virtual reality, vr, wiley

    In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies