Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency.
Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
In this podcast, we discuss Relevance and its transition to a premiere publication on content marketing and strategies. Chad's expertise is on native advertising and content promotion so we discuss the nuances of native and content. We walk through paid, owned, and earned media, their relationship to the sales cycle, and the channels they deliver on.