Email Signature Marketing: Interview with Bryan Wade, CEO of Sigstr
About This Episode
Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud.
Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and insert dynamic, targeted content to communicate effectively both internally and externally.
Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business - large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services.
Bryan discusses his history - from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won't want to miss.
Sigstr recently launched an ABM feature, a feature that allows marketers to target accounts, industries or regions with specific content (and clickable CTAs) in employee email signatures.