Michael works for Edelman Digital as the Senior Vice President of Social Business Planning. Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman, he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused on search and direct marketing. He saw the light and haven’t turned back since.