Episode 148

Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer

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00:27:08

October 18th, 2019

27 mins 8 secs

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About this Episode

In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.

Marc leads a team comprised of data scientists, design thinkers and program managers who translate operational, financial and customer experience data into emerging insights and then drive cross-functional programs to improve customer economics and NPS.

Dell Technologies is unique in the world in that they've actually developed a single view of their customers from thousands of different data feeds through a data lake. It's a fascinating advancement and Marc explains the journey they've made, their goals, compliance concerns, and ultimately how the companies within the Dell technologies family is utilizing the data.

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  • Boomi — Boomi’s customers have successfully connected to 1500+ endpoints, breaking down data silos and unlocking productivity.
  • Dell Technologies — As a powerhouse of seven technology leaders, Dell Technologies is committed to transforming businesses, shaping the future of innovation and developing technologies to drive human progress.
  • Collibra — Data Intelligence empowers people, transforms processes, and pushes progress. When everyone in the organization understands their data and how to use it, they can transform the way data works for them.