Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good

February 21st, 2019

In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:

  • What is conversion rate optimization?
  • Why is CRO a critical strategy with any digital marketing deployment?
  • What are conversion rate optimization factors?
  • What are common pitfalls that companies make that hurt their conversion rates?
  • What are the best practices to test and implement a conversion rate optimization strategy?
  • Why you would want to utilize a CRO firm to help improve your online performance?
  • How does the process work for implementing a CRO strategy?
  • What are the tools that companies can deploy to implement a CRO strategy?

Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer.



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