About this Episode

In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:

  • What is conversion rate optimization?
  • Why is CRO a critical strategy with any digital marketing deployment?
  • What are conversion rate optimization factors?
  • What are common pitfalls that companies make that hurt their conversion rates?
  • What are the best practices to test and implement a conversion rate optimization strategy?
  • Why you would want to utilize a CRO firm to help improve your online performance?
  • How does the process work for implementing a CRO strategy?
  • What are the tools that companies can deploy to implement a CRO strategy?

Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer.

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Episode Links

  • The Good — The Good can help convert more of your existing website visitors into buyers. Let’s talk about putting our conversion optimization to work for you.
  • Hotjar — Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
  • Optimizely — Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.