Episode 140

Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior


January 27th, 2019

17 mins 6 secs

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About this Episode

In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.

Some questions that we discuss with Fernando:

  • Can you give us a background on SEMrush?
  • Tell us a little bit about your background and your current role.
  • Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries?
  • What does this variance mean for marketers?
  • How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads?
  • What else can traffic analytics tell us?
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Episode Links

  • SEMrush Traffic Analytics — Find out where your main rivals invest most of the marketing efforts and adopt their experience in your own marketing strategy
  • SEMrush — After ten years of trailblazing experiments and constant progress, SEMrush has grown into the world's leading competitive research service for online marketing.
  • SEMrush Blog — Research and articles on organic and paid search strategies.