Martech Zone Interviews

Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior

January 27th, 2019

In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.

Some questions that we discuss with Fernando:

  • Can you give us a background on SEMrush?
  • Tell us a little bit about your background and your current role.
  • Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries?
  • What does this variance mean for marketers?
  • How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads?
  • What else can traffic analytics tell us?
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