In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers, with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
Talk Triggers contains:
- Proprietary research into why and how customers talk
- More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses
- The 4-5-6 learning system for creating and activating talk triggers in your business