Episode 125: Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business

September 7th, 2018
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In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization.

Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys, interact with customers on a personal level, and - above all - measure the impact of your marketing efforts.

Hosts:

Douglas Karr

Guests:

Bob Boehnlein
bob boehnline personalization customer data platform cdp quickpivot technology martech zone martech marketing karr douglas karr
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  • QuickPivot — Let’s face it, managing customer data is the hardest job in Marketing. But when your customer data is easy, marketers can get back to doing what they love. Being strategic, creative, collaborative, instinctive. And with a 95% reduction in Marketing cycle time, you and your team will have more time to focus on delivering breakthrough results, not wrestling with your customer data.