As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discuss the future of marketing automation with Act-On Software's CMO Michelle Huff, a veteran of the marketing SaaS industry and an expert in marketing automation.
- Act-On Software — Marketing automation and email marketing software you’ll love.
- Why Artificial Intelligence Means a Strong Future for Marketing Emails — Not only isn’t email going away anytime soon, but the future looks bright, thanks to artificial intelligence technology that is poised to re-vitalize the email experience.