As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discuss the future of marketing automation with Act-On Software's CMO Michelle Huff, a veteran of the marketing SaaS industry and an expert in marketing automation.Support Martech Zone Interviews
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