Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting
March 12th, 2018 | 52 mins 49 secs
el toro, geographic targeting, geotargeting, ip address, ip marketing, ip targeting
An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.