Martech Zone Interviews
Interviews with Sales and Marketing Leaders, Authors, Speakers, and Marketing Technology SaaS Companies
We found 6 episodes of Martech Zone Interviews with the tag “b2b”.
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June 4th, 2021
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted!
Sponsored by: DK New Media -
May 6th, 2021
In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams.
Sponsored by: Highbridge -
January 12th, 2021
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Consumers expect personalization and Mary discusses the value of adjusting experiences in real-time, levels of personalization, and the process of developing a fully personalized customer journey.
Sponsored by: Highbridge -
October 9th, 2020
In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency.
Sponsored by: Highbridge -
May 22nd, 2020
In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies must adjust their messaging in the midst of the COVID-19 pandemic.
Sponsored by: Highbridge -
September 20th, 2017
Asking 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”