Martech Zone Interviews

In this MarTech Interview, we speak to Jennifer LeBlanc, author of Launching for Revenue.

In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity.

In this MarTech Interview, we speak to Bob Boehnline, CEO of QuickPivot, about the mass adoption of customer data platforms (CDP).

In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX, an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM.

In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse.

In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump.

In this MarTech Interview, we speak to friend, colleague, and customer Mark Schaefer. Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author.

In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is, how can you identify it, and how can you stop it?

In this MarTech Interview, we speak to Mike Prasad. Mike launched his online career doing web development before companies even understood the Internet. Years later, he's developed, helped, and invested in some of the best brands in digital media.

In this MarTech Interview we speak to Melinda McLaughlin, a leader in the video advertising space. Melinda has been on every side of the relationship - advertiser, agency, and now video ad technology, and provides deep insight into the industry.

In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies

In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software.

If you can’t talk about how to change the outcome with actions, then you can’t leverage AI to its full potential. You need to be able to recommend an action from the input side to get an outcome of predictive analytics with any value.

An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.

Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.

Edison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth and future of voice marketing.