Kevin Souers, Chief Product Officer, leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo.
Before Revenew, Kevin held several executive positions at Keane Inc., a $1B+ leading global IT solutions company recently acquired by NTT Data. While running Keane’s largest business line—its flagship Global Application Management unit—Kevin led the development of a new product suite that was ranked 70 on 2010’s InformationWeek 500, a list of the top technology innovators in the U.S. From his prior role leading Keane’s Management Consulting business, Kevin has a history of leading technology strategies and builds large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology.
Kevin holds an MBA with a concentration in Finance from Boston College. He received his Bachelor of Science degree in Chemistry from the University of Notre Dame.
Episode 101: Aprimo: Marketing Operations Technology and Digital Asset Management
September 6th, 2017 | 40 mins 45 secs
adam, aprimo, aprimo product, chief product officer, dam, kevin souers, marketing budgeting, marketing operations, marketing technology
We discuss Aprimo's growth and recognition in the industry with Kevin Souers, Chief Product Officer. Kevin leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.