With more than 40 years of experience in data-driven marketing, Joel has participated in the evolution of one-to-one marketing from its roots in direct mail, direct response advertising and custom publishing to the highly-personalized data-driven digital marketing solutions of today anchored by Email, Mobile, Social Media, 1:1 Advertising and the Brand Website.
Joel Book has been a guest on 1 episode.
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July 20th, 2017
An Interview with ExactTarget and Salesforce Executive Joel Book