July 16th, 2018 | 41 mins 33 secs
douglas karr, karr, known, mark schaefer, marketing, martech, martech zone, technology
In this MarTech Interview, we speak to friend, colleague, and customer Mark Schaefer. Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author.
July 10th, 2018 | 18 mins 43 secs
backlinking, douglas karr, karr, marketing, martech, martech zone, seo, seo spam, technology, wordpress
In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is, how can you identify it, and how can you stop it?
June 29th, 2018 | 33 mins 36 secs
brand, branding, douglas karr, food trucks, karr, kogi bbq, marketing, martech, martech zone, mike prasad, social media, technology
In this MarTech Interview, we speak to Mike Prasad. Mike launched his online career doing web development before companies even understood the Internet. Years later, he's developed, helped, and invested in some of the best brands in digital media.
June 27th, 2018 | 41 mins 5 secs
adtech, advertising, douglas karr, extreme reach, karr, marketing, martech, martech zone, melinda mclaughlin, technology, video ad performance, video ad technology, video ad workflows, video advertising
In this MarTech Interview we speak to Melinda McLaughlin, a leader in the video advertising space. Melinda has been on every side of the relationship - advertiser, agency, and now video ad technology, and provides deep insight into the industry.
June 13th, 2018 | 23 mins 43 secs
ar, augmented reality, douglas karr, dummies, karr, marketing, martech, martech zone, mixed reality, paul mealy, technology, virtual reality, vr, wiley
In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies
May 24th, 2018 | 32 mins 38 secs
douglas karr, karr, kerry bianchi, marketing, martech, martech zone, programmatic advertising, technology, visto
In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software.
April 4th, 2018 | 33 mins 3 secs
ai, artificial intelligence, miller heiman group, sales, sales automation
If you can’t talk about how to change the outcome with actions, then you can’t leverage AI to its full potential. You need to be able to recommend an action from the input side to get an outcome of predictive analytics with any value.
March 12th, 2018 | 52 mins 49 secs
el toro, geographic targeting, geotargeting, ip address, ip marketing, ip targeting
An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.
February 25th, 2018 | 21 mins 50 secs
brent oakley, in-store audio, messaging, music, personalized radio, radio, vibenomics
Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.
February 9th, 2018 | 44 mins 39 secs
amazon alexa, amazon echo, apple's siri, edison research, ok google, podcasting, tom webster, voice
Edison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth and future of voice marketing.
January 25th, 2018 | 31 mins 43 secs
marketing, snap, snap lenses, snapchat, snapchat marketing, social media, social media marketing
Marketers are avoiding Snapchat, and it may be to their own detriment. Learn why with this podcast with Miri Qylafi, Head of Partnerships from Fanbytes.
January 11th, 2018 | 32 mins 53 secs
We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way.
December 20th, 2017 | 29 mins 58 secs
act-on, act-on software, ai, artificial intelligence, automation, marketing, marketing automation
As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization.
Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution
December 11th, 2017 | 18 mins 40 secs
choice, loop & tie, loop and tie, personalization, sara rodell
Loop & Tie is a gifting platform for businesses where businesses provide a budget and the system filters to a selection of gifts their client can choose from. It's exploded in growth and popularity - led by the demands of consumers that are seeking choice and personalization.
December 3rd, 2017 | 54 mins 29 secs
book, joe pulizzi, killing marketing, marketing book, profit, pulizzi, robert rose, rose
Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center.
November 27th, 2017 | 16 mins 4 secs
active campaign, activecampaign, all-in-one marketing, best of breed, best-of-breed marketing, hubspot
What is a marketing stack? Is the traditional marketing stack dead? Why should businesses look to a best-of-breed marketing stack rather than a traditional stack?