Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X: The Experience Where Business Meets Design "This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within." Brian took time out of his business schedule as author, speaker, analyst and consultant to share with us his vision for this book and why it required 3.5 years from idea to execution. It's a fascinating conversation where Brian helps explain where we've been, where we are, and why businesses need to yield his advice on where to go next. Disclosure: We used our Amazon affiliate link in this post.